Everyone knows that luxury products deserve more discerning packaging, so it’s a surprise when businesses dealing with first-class items fail to use branded tissue paper. Here are just a few reasons why you should start using it yourself.
People expect that little something extra from luxury products. Cheap carrier bags and gift boxes are an obvious no-no, but failing to pack your items with branded tissue paper also means you’re dropping the ball. Luxury products are all about attention to detail. Using generic packaging is going to make it look like your business is cutting corners, and that’s no way to build your brand’s credibility.
You should never let the opportunity for branding pass your business by, especially if you’re dealing with particularly high-end products. When someone opens their shopping bag or box, you want the happiness they feel to be associated with your business – using branded tissue paper is one of the best ways to make sure that happens.
It’s easy to get carried away by the luxury appeal of branded tissue paper, but there’s also a very important practical benefit – it helps keep your items from harm. Whether preventing jewellery from getting damaged or clothing from rubbing up against the box, tissue paper provides a vital barrier that’s well-warranted when you’re dealing with luxury products. Since you need tissue paper anyway, it only makes sense to go the extra mile with branded tissue paper.
Yes, using branded tissue paper does represent an expense, but that doesn’t mean it isn’t a cost-effective practice. After all, there are plenty of ways to bring out your branding, but most aren’t as effective as simply using branded tissue paper. It’s impossible to ignore since your customers need to remove it to get to their items, and it adds a luxury touch without seeming too ostentatious. You get all those advantages from an extremely low-cost product.