Every small business owner will at some point be told the importance of having a good online presence if you want to successfully build your customer base. Having a website is undoubtedly important for a multitude of small businesses, but what’s more important than the site itself is what you do with it.

Genuinely useful content

When you are writing content for your website, you need to think about what it is that your audience will find useful and want to read.

Think about who your target audiences are, and then think about what questions and problems they are likely to have that you can help them with. Then tailor your content around that. If your website is full of consistently high-quality content about your business area then this does two things. Firstly, it’s useful to your audience and shows them that you know what you’re talking about. This builds trust, and means that people are more likely to choose your brand.

Secondly, good quality relevant content will help you to rank higher in Google searches, which means more people will see your site. You may have heard people talking about SEO optimization, which basically means the tweaks you can make to your site to make it rank higher in searches. You can approach digital marketing agencies that can employ SEO strategies to help improve your website reach. Companies like SEO Recommendations do all the research and work that can capture more organic traffic.

Backlinks

Another thing that Google is looking for when it is deciding where to rank your site in a search, is how many times it has been backlinked on other high authority pages. This means how many times sites that are already trusted by google have mentioned your site.

A great way to get your site mentioned on trusted sites is by utilizing backlinking services like those offered by Click Intelligence. Click Intelligence works with sites that are already trusted by Google so you don’t have to hunt around for them; they will get your site mentioned in all the right places to make it climb the search engine rankings.

Keywords

Another way to get your site to rank higher is to use the right keywords. This means using phrases within the content on your site that match what people are actually searching for in Google. The best way to do this is to continually think of your reader when writing your content, and try to phrase it in the same way that they would. There are also plenty of keyword research tools out there that will help you to find the best keywords to use, ones that haven’t been overly used by competitor sites.

Build a community

Building a community is one of the most powerful things you can do. Once you have a loyal group of core followers, you can actually use them to help you further develop your products and content because if they are really loyal they will be willing to provide you with feedback.

The easiest way to start building a community is to utilize social media, publish content that resonates with your intended audience consistently and they will start following you.