We all want our businesses to be the most successful within our chosen sector of the market. Of course, having competitors is particularly important, but obviously, it is better if they are trying to keep up with us rather than us trying to keep up with them.
There are many ways in which we can have the edge over our competitors, most of which are minor little tweaks that can make considerable differences in the point of view of our customers and our bottom line.
With the worldwide web being just that – worldwide, we have a lot more potential customers to please as well as a lot more competitors to beat. Potential customers are no longer looking at where a business is based as the main decider as to whether to use them but are attracted to other points on which to make their purchasing decision.
Using your social media profile properly
Having a social media profile is especially important, with so many of us constantly on our phones looking at different social platforms. If used properly, it can be an excellent source of advertising as well as keeping in contact with past and present customers.
By using your social media profile properly and keeping all information up to date, you can post about new products, what is happening within your business, as well as promotional updates such as timed money off deals, for example.
If you feel that this is a costly, time-consuming task and is not worth the effort, you’ll be surprised. You can always hire a professional business or subcontractor to do the updating for you, which would, in turn, make your profile look professional and stand out from the rest, therefore, attracting more attention.
Give your website a makeover or a new design. If you want to give it a real wow factor, get a professional team of website designers to do the work. They will make it flow better, be more user-friendly and give it that eye-catching allure that you want it to have.
They may also be able to guide you with your SEO or even have a service that offers to do just that.
Check for basic functionality of your site and improve on rudimentary things like load time. A slow loading website will lose you customers. It’s as simple as that. The longer it takes for your site to load, the more people will click away from it. Ensure your website is hosted properly and that your page loads as quickly as possible across all platforms. As a result, you should make sure your website is mobile-friendly, and that you don’t have too many images or other forms of media on each page. You should also troubleshoot any network problems. If that is the case, it may be wise to diagnose based on the server and the ports you use in your system. If you would like to learn more about this topic, web resources like https://www.linode.com/docs/guides/check-linux-ports-in-use/ may provide useful information.
Additionally, linking your social media profile to your website is an excellent idea as it will have relevant updates and be sending traffic to your website.
Embracing your customer service
Going that one step further for your customers means a lot, and yet there are a lot of businesses out there who seem to think that once the transaction has taken place or as soon as the phone goes down or the email is sent, then that’s it job done.
Customer service should not stop there. Having a structure put in place which checks that all was OK with the transaction, that the product really is as good as it can be, that the customer continues to be happy with their purchase and would recommend to all and sundry is so essential when looking for getting the edge with competitors.
Infographic Created by Dogtown Media, mHealth App Developer
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