Promoting your business online is essential if you want to increase your sales. However, you may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there. Thanks to the World Wide Web, even a small localized business can reach hundreds of thousands of potential customers. Here are five methods you can use to promote your business online:
Search Engine Optimization: Many businesses make money online simply because their website ranks highly in search engine results. The higher you rank the more visitors your site will get. If your website is not prominently placed in the top 30 listings of the major search engines, then your business will be at a significant traffic disadvantage. If you want your site to rank well in search engine results it is very important that it is fully optimized.
Create awareness: One of the best ways to promote your business online, especially for local businesses, it to sign up for a Google My Business account. You can create a free listing on Google Places through this that will appear in results when anyone does a relevant search. These listings usually appear at the top of search results, and if someone has done a search for your actual business a more detailed guide, including a map, contact details, opening hours, images and will appear. This, in itself, can help improve your search engine rankings.
Social Networking: Social media is a fantastic way to promote your business for free. Facebook, Instagram and Twitter, LinkedIn etc. provide a completely free format to promote your business to millions of members. When you first set out, your aim needs to be to build an audience by getting as many people as possible to follow you. Once you achieved this you will have an audience big enough to market to.
Start a blog: There are over 70 million regular blog readers worldwide so why not tap into that market through promotional blogging. Writing about your business and your industry can be used to grow your business credibility and increase your website traffic exponentially. Your blog articles can offer answers to questions commonly asked in your business. And when people find quality information they can trust, they’ll remember who gave it to them and start building trust with you as a result.
Offers: The internet is full of websites that make their bread and butter through advertising deals, coupons and discount vouchers. As these deals are only ever short lived, these sites are constantly on the lookout for new deals to advertise like promotional code from Virgin Casino is live. If you are able to offer interesting deal or a discount, it is possible that these sites might be interested in promoting your business to their huge numbers of subscribers.
All five of these methods are quite simple and effective ideas. If you put these ideas into play, you’ll likely see an increase in incoming leads.