If your law firm is going to build and sustain a loyal customer base, you need to devise a solid strategy for generating new leads. This means prioritizing where you search for leads and how you search for them. The following tips will enable you to maximize the number and quality of the leads you generate.
Directly Engage with Your Leads
Generating leads is one thing, but if you want to convert those leads into sources of income, you need to engage with them properly. Once you have identified a potential lead, you need to then nurture it. Now that live chat features are becoming commonplace, your users will increasingly expect to be able to speak directly with you instead of being directed towards FAQs, articles, and other more indirect methods of engagement.
Invest in New Technologies
If you want to stay competitive and stand a chance of edging out your competitors when chasing after significant leads, you need to be competing with them in every arena. That means that you need to embrace the same technologies and platforms that they do and find ways of beating them at them all.
If your competitors are busy hoovering up leads via avenues that your business hasn’t even begun to explore yet, you will be competing at a serious disadvantage. Keep an ear to the ground and pay attention to the platforms and services that your customers and competitors are using to find one another.
Use Social Media the Right Way
Social media is perhaps the most important component of any modern digital marketing strategy. It’s hard to overstate the potential value of a professionally-managed social media portfolio. If you can create profiles that land with your audience on all the major social media platforms, you will maximize your reach and give yourself the means of connecting with your audience using whatever media you choose.
Different social media platforms are best suited for different types of content. Understanding what the best media to use for each individual platform is will be key to taking full advantage of the potential that your social media presence offers.
Many businesses have discovered that adding a blog to their website enables them to provide their users with content and value beyond their homepage outlining their services. This will mean that people will have a reason to visit you for information and guidance. Providing this added value over your competitors will attract a wider range of users to your site and will give you more opportunities to generate and capitalize on leads.
For an example of what we’re talking about, check out the website of Charleston Law. As well as clearly detailing the services, including personal injury claims, that their attorneys provide, the Charleston Law website also includes a blog that details legal news relevant to their clients.
Lead generation is an important consideration for any business, but it’s much easier said than done. Without a coherent plan and the right approach, chasing leads will be difficult and expensive for little payoff. Sticking closely to the advice outlined above will enable you to pursue the best leads with the least amount of effort.